Lemtrada

This is one spot from a campaign I directed for Multiple Sclerosis drug Lemtrada. The logistical challenge presented was to tell the real stories and passions of six people without leaving the room. I created this portraiture area that allowed us to have some fun with each subject, show their personality off-the-cuff as well as a memento or setup that represents their life. As can happen with real people over actors, some of our subjects were pretty anxious for the first time on camera. I'm most proud of the fact that you probably can't tell which.