Christopher Groban

These are my director's cuts from an award-winning campaign for client ViiV Healthcare and agency Havas Tonic. I worked with each subject to find a setting that was true to their lives and which could serve as a backdrop to their stories. They each tell their own stories so well, really it was about giving them a platform to do just that. I'm happy to see billboards sprouting up as an extension of our campaign and I'm proud to continue work with this client and agency.